{"title":"Home page","description":null,"products":[{"product_id":"prime-40-fitness-book-over-40","title":"PRIME 40 — The Complete Evidence-Based Fitness Manual After 40","description":"\u003cp\u003e\u003cstrong\u003ePRIME 40\u003c\/strong\u003e is a complete evidence-based fitness and health reference for adults over 40 who want to get stronger, leaner, fitter and healthier.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe only book you’ll ever need for complete, lifelong fitness after 40.\u003c\/strong\u003e It brings together strength training, nutrition, blood work, supplements, recovery, body composition, cardio, injury prevention and long-term health in one practical reference.\u003c\/p\u003e\u003cp\u003eInside, you’ll find detailed guidance on key blood markers, supplements, vitamins and minerals, testosterone and hormone monitoring, DEXA and body composition, cutting, maintenance and muscle gain, endurance nutrition, resistance training, cardiovascular fitness, recovery and exercise technique.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat’s included:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eStrength training after 40: sets, reps, progression and exercise technique\u003c\/li\u003e\n\u003cli\u003eNutrition for fat loss, maintenance, muscle gain and endurance\u003c\/li\u003e\n\u003cli\u003eProtein, carbohydrate and fat targets explained\u003c\/li\u003e\n\u003cli\u003eBlood tests and important health markers\u003c\/li\u003e\n\u003cli\u003eSupplements, vitamins and minerals: evidence, uses and timing\u003c\/li\u003e\n\u003cli\u003eDEXA and body-composition guidance\u003c\/li\u003e\n\u003cli\u003eCardio, conditioning and VO₂max training\u003c\/li\u003e\n\u003cli\u003eRecovery, sleep and fatigue management\u003c\/li\u003e\n\u003cli\u003eCommon injuries, risk reduction and return-to-training principles\u003c\/li\u003e\n\u003cli\u003eEvidence-based discussion of testosterone, peptides and emerging therapies\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWritten by \u003cstrong\u003eJordan Davies\u003c\/strong\u003e.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eEducational information only. This book does not replace individual medical diagnosis, treatment or advice from a qualified health professional.\u003c\/em\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":55719977124131,"sku":"PRIME40-DIGITAL","price":29.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1003\/9813\/7635\/files\/prime-40-new-cover.png?v=1791442469"}],"url":"https:\/\/prime40.shop\/collections\/frontpage.oembed","provider":"My Store","version":"1.0","type":"link"}